Main menu


Want not to languish in anticipation of the next order? Don't count pennies, afford a vacation in a good place? To be confident in the future? To do this, you need to enter the circle of the elite. Become a good, or rather a better copywriter.

29 tips to become a good copywriter

But what is hidden behind this term and what professional and personal qualities are necessary to achieve the cherished goal?

1. Curiosity. 

The best copywriters are interested in the whole world around. They are like babies who want to know and understand everything.

2. Ability to explain. 

Even having thoroughly studied the subject, not every person can transfer his knowledge to others. This is a necessary quality for success.

3. Emotionality. 

To lure the reader and lead him, even if you write about planting potatoes - this is real skill. If there is no feeling, the text is dead. It will only cause boredom, and the desire to move to another page.

4. Express thoughts in an accessible way. 

Complex sentences on three lines, abstruse words and an abundance of terminology are the prerogative of scientific literature. Texts should be understandable without encyclopedic dictionaries. Write in short and concise sentences, do not get carried away with adverbial phrases. Even if you are writing an artistic essay for the site.

5. The best author is a competent author. 

No one is allowed to write illiterate articles, even perfectly styled, incendiary and mega promotional.

The reader's brain stops on grammatical errors, the effectiveness of the text is reduced to zero. Everyone knows about the existence of an army of editors, but a self-respecting copywriter writes and edits his texts on his own.

6. The best is the enemy of the good. 

If the author does not stop himself in time, none of his articles will ever see the light of day.

7. Responsibility. 

The ability to meet deadlines and effectively plan working time distinguishes a professional from an amateur.

8. Sensitivity to detail. 

Without delving into the details, it is difficult to be convincing.

9. Multifunctionality. 

Learn how to quickly multitask at the same time.

10. Motivation. 

No one forces the best copywriters to sit at the keyboard. It's a matter of self-discipline.

11. Variety of shapes. 

Learn to write differently. Universal performers will always find a use for themselves.

12. Live work. 

Some do not like to write about raising children, others yearn for technical texts. The best writers miss when they're not working.

13. Instantly capture the essence. 

Most topics need to be grasped literally on the fly, without outside help.

14. Time to stop research fervor. 

This professional and personal quality is necessary in order to sit down with a pen. Otherwise, there is a risk of being buried under a layer of information.

15. Ability to ask for help in time. 

Taking on a new topic, you can independently investigate the issue or ask for clarification from a specialist. In the second case, time will be saved, and reliability will increase. The presence of qualified consultants will only increase your weight in the eyes of the community.

16. Correct perception of criticism. 

Even the best work can be criticized. Good copywriters know how to defend themselves against unfair criticism, but also use constructive criticism to their advantage.

In many cases, it is not objective. Excessive compliance leads to the erasure of individuality and the depersonalization of texts.

17. Brevity. 

The highest category of quality is to convince with a minimum of words.

18. Not brevity. 

Although the previous skill is more in demand among copywriters, sometimes a completely different one is required. And if a mediocre writer fills the page with an empty set of phrases, then the best one will turn them into effective and powerful text.

19. Look one step ahead. 

Anticipating possible questions or objections of the target audience in your texts is a necessary property.

20. Text formatting. 

Promotional text should look appropriate. On the website page, in the booklet... everywhere. To give it a convincing look, you should learn how to negotiate with designers.

21. Know the basics of SEO. 

A marketing diploma is not needed, but it is necessary to know the terms applicable to copywriting (for example, what are keywords).

22. Write under any circumstances. 

Force yourself to work with a headache, bad mood and problems with children - the difference between a professional and an amateur.

23. The ability to poison stories. 

One of the areas of content technology today is the ancient art of storytelling.

The ability to chat easily and naturally is useful for filling thematic resources, creating presentations and much more.

24. The talent of the listener. 

Many great masters of the pen were silent, patient listeners. Carefully delving into the client's problem is the first step towards mutually beneficial cooperation.

25. Logical thinking. 

The task of promotional articles is to influence the reader. After reading the text, the user will make a purchase, conclude a contract, sign, register, invest. After all, in order to convince, it is necessary to provide irrefutable arguments. They should be prepared by a copywriter.

26. The ability to evoke the right emotions. 

Business people are people too. Touch certain strings of their soul. And get the desired result.

27. Love for reading. 

To become a great writer you need to read a lot. This is a warm-up, a training for the mind and at the same time the accumulation of baggage.

Good copywriters read everything, everywhere: flyers, fiction, study guides, and coffee shop menus. And even annotations for air fresheners in the toilet.

28. Honesty. 

The best authors do not hesitate to quote others and leave links to primary sources. They confirm the accuracy of the information, and increase the trust of the public.

29. Sociability. 

Professional copywriters read, write, and interact with real people. With bankers, merchants, marketers , other copywriters. Otherwise, their texts will be divorced from reality, lifeless and uninteresting to real people.