How to create an infobusiness in 10 steps

In any business, it is very difficult to be a pioneer. To be sure, pioneers gain experience that cannot be overestimated, but how they acquire it can frighten even the most fearless.

It is much easier, safer and safer to build something based on the knowledge and experience accumulated by previous comrades.

In this article, you will learn how to create an infobusiness in 10 steps - an algorithm for building any (or almost any) infobusiness.

Psychological barrier

Everyone who decides to go into the info business has overcome a huge (as high as Everest) psychological barrier, consisting of doubts, insecurity, fears and laziness.

And if a person thought of consulting with relatives , then he also threw their mountains on his Everest.

But, we will not delve into the psychology of infobusinessmen. Let's assume by default that they have already left their comfort zone and cast aside doubts.

Step 1. Choosing and Testing a Niche

Here, the creator of the information business will have to remember everything that he does or can do well, which of these can solve the problems of other people, and then ruthlessly cross out what is not confirmed by search engines and users as promising areas.

Step 2. Creating a blog (website)

Why you need a website is understandable, it is a representation on the Internet and, at the same time, a storehouse of usefulness for customers and subscribers. It is better to create a site on a paid hosting and by the hands of professionals, if the novice infobusinessman himself is not one.

I recommend that before planning your site, study the sites of the leaders of the chosen niche and compile all the best.

Step 3. Create a subscriber base

In order to gain the maximum subscription base in the shortest possible time, you should use the tactics of “small bribery”, that is, give people something so useful that they will agree to exchange their personal data for it.

When designing a capture page, keep in mind that it should maximize the value that the subscriber receives.

Step 4. Create email threads

The capture page works, people love the free product, they sign up by the tens and hundreds. After they subscribe they need to send some support emails with more free bonuses that will convince your subscribers that they made the right choice.

Do not confuse support letters with sales letters - this is a separate mailing list. In order to make your life easier, it is better to use automatic mailing systems.

Step 5. Creating and packaging an info product

After the subscriber base has been recruited, and the free versions of the information product have already been tested on subscribers, it is worth starting to get to grips with its paid part.

Use different types of content: texts, animations, video and audio. Do not skimp on the services of designers, they meet, nevertheless, according to clothes.

Step 6. Setting up payment systems

This is the first step to active sales. At this stage, you should provide the maximum opportunity for the exchange of money of potential customers for information products and maximum comfort .

Ideally, all possible forms of payment should be presented: from bank transfer to all types of electronic money.

Step 7. Traffic, traffic, traffic

All possible methods of paid and free advertising should drive visitors to the selling page.

The more he enters, the more he buys. Don't get hung up on just one type of ad. It is best to combine and study the conversion of different combinations.

Step 8. After-sales service

The biggest mistake is to forget about customers after the transaction. Support after the sale, on the one hand, increases customer loyalty, on the other hand, again, convinces him that he has not been sold something worthless.

A letter asking whether everything is clear in the purchased information product will not hurt, but rather help.

Many advanced infobusinessmen practice selective calling of buyers. This helps not only to identify weaknesses, but also reduces the percentage of returns.

Step 9. Business optimization

Constant analysis , introduction of new technologies, self-development and training. If a company stands still, it dies. This is true for the information business as well. It's time to attend seminars, conferences and networking.

Step 10. Business automation and new horizons

At this stage, information businessmen, those who reach this level (a few out of thousands) usually try to automate their business to the limit, hire assistants, delegate most of their powers to them, and themselves move into the category of personal coaches, taking tens and hundreds of thousands for their services. dollars.

It is they who then write books about the four-hour work week and prefer to work not in the office, but on the beach.

Of course, no one can guarantee that, by adhering to this information business model (more precisely, this algorithm), one can become a millionaire in a few years.

On the other hand, we can confidently say that if nothing is used at all, then the result can be predicted with an accuracy of up to a ruble.

Try your own paths or use those already explored, the main thing is not to stand still .