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Landing Page vs Website: What's the Difference?

 Internet marketing is prevalent in all industries, businesses and organizations, although there are different types of web pages. The landing page and website appear to be similar even though their design has different features. 

Landing Page vs Website: What's the Difference?

Knowing what a landing page and website are and the differences between them can help you in your career, especially in a marketing role. In this article, we define what a landing page and website are, explore the differences between them, and provide tips to help you decide which you need to use for your project or business.

What is a landing page?

A landing page is a variation of a website page, and it often has minimal content with a very specific purpose. Landing pages are triggered based on the source of the user's click, such as an email or social media post, and are specific sites that the customer clicks to. Although the landing pages are not the main web pages, they can be in the same domain name.

Landing pages turn traffic into conversions because they direct a customer who has clicked on an ad and is considering an offer to a specific page that highlights why the offer is worth it and how to get it. These pages often include:

  • One call to action or goal
  • The target audience
  • Accurate messaging in line with the marketing campaign
  • Several distracting pages
  • No navigation buttons or drop down menus.

The landing page is customized to match the original email, ad, or social media post to offer the consumer a cohesive and personalized message and experience with the intent to entice you to purchase. Since the landing page benefits from a targeted action flow with highlighted content and fewer distractions, consumers appreciate a fast and engaging experience that isn't confusing and clearly tells them what to do. You can use landing pages whenever you want:

  • Advertise new products or locations
  • Offer discounts or promotions
  • Grow your email subscriber list
  • Invite consumers to an event or launch
  • Attract different customers through targeted market segments
  • Explore design testing with less text or graphics to save money

What is a website?

A website is an online set of connected digital pages detailing your business, organization, or company, often with a generic design and multiple navigation options for customers to view. They inform and allow the consumer to learn more about you and usually include everything related to your business, encouraging someone to explore.

Websites and homepages often act as an introduction to an organization or brand. They tell you about a product, service, or offering and share background information such as company history, organizational charts or employee details, contact information, and more. Some aspects of web pages may include:

  • O
  • our story
  • Services
  • Contact
  • Career
  • Politicians
  • returns
  • Subscriptions
  • Frequently asked Questions
  • newsroom
  • Find a store
  • Blog

Websites appeal to a wide audience in order to be valuable to new or returning customers, so messages are often generic and lead to other parts of the website for further investigation. They inform and guide traffic, especially since it's hard to know what the purpose of each unique visitor is.

You can use the websites if you like:

  • Tell the story of your company with history, organizational charts or charts
  • Describe your product, service or organization in detail
  • Attract and connect customers with mission statements and values
  • Improve search engine optimization (SEO) to help visitors find your site

What is the difference between a landing page and a website?
There are several differences between a landing page and a website. Here are some examples:

Focus: Websites focus on exploring all aspects of a company's or organization's online presence, while custom landing pages reflect a specific ad campaign, offer, or call to action with a stronger intent to create customer conversions through persuasion.

Customization: The landing page provides full customization of the visitor experience, from advertising to landing page and sales conversion. The website often has a common design to attract more users.

Audience Targeting: The custom landing page also allows you to target a specific audience. For example, an online shoe store might create landing pages for women's sneakers, men's sneakers, kids' sneakers, or break them down by brand, price, or style.

Conversion Rate: The number of sales, leads, signups, or other actions that result from visitors to your page can vary by landing page or website, as long as one is focused and the other is general.

Choice: The website offers the visitor more options for navigating through tabs or drop-down menus because its purpose is exploration. The landing page, however, has multiple options and usually directs customers to one option, such as "Try Now" buttons.

How can you decide what you need?

You can decide if you need a landing page or website through research and planning. Here are some tips to help you choose between them:

Explore your needs and goals

Determine what your needs or goal you want to achieve are focused on to find out what works best: a landing page or a regular website. For example, a new online sock company entering the market might do well with a generic website that explains who they are, what they offer, and the history of their business. Conversely, if a sock company wants to run a contest for new email subscribers to win a year's supply of socks, a landing page that leads visitors directly to an email subscription might work better for that particular marketing campaign.

Research that works best

You can use A/B testing to compare two versions of a landing page or website to determine which layout, design, language, or graphics appeal to more consumers and result in more traffic and sales. You can also compare landing pages and websites using A/B testing to see how effective one or the other is, depending on the goal you want to achieve.

Focus on the customer

Look at your landing pages and websites from a customer's point of view and determine which ones they respond best to. Your website is focused on informing, educating, and presenting your product, but want to share a free trial coupon? A customer may prefer a landing page that specifically directs them to a free product and saves time searching for it on the website.