Internet marketing is prevalent in all industries, businesses and organizations, although there are different types of web pages. The landing page and website appear to be similar even though their design has different features.
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Knowing what a landing page and website are and the differences between them can help you in your career, especially in a marketing role. In this article, we define what a landing page and website are, explore the differences between them, and provide tips to help you decide which you need to use for your project or business.
What is a landing page?
A landing page is a variation of a website page, and it often has minimal content with a very specific purpose. Landing pages are triggered based on the source of the user's click, such as an email or social media post, and are specific sites that the customer clicks to. Although the landing pages are not the main web pages, they can be in the same domain name.
Landing pages turn traffic into conversions because they direct a customer who has clicked on an ad and is considering an offer to a specific page that highlights why the offer is worth it and how to get it. These pages often include:
- One call to action or goal
- The target audience
- Accurate messaging in line with the marketing campaign
- Several distracting pages
- No navigation buttons or drop down menus.
The landing page is customized to match the original email, ad, or social media post to offer the consumer a cohesive and personalized message and experience with the intent to entice you to purchase. Since the landing page benefits from a targeted action flow with highlighted content and fewer distractions, consumers appreciate a fast and engaging experience that isn't confusing and clearly tells them what to do. You can use landing pages whenever you want:
- Advertise new products or locations
- Offer discounts or promotions
- Grow your email subscriber list
- Invite consumers to an event or launch
- Attract different customers through targeted market segments
- Explore design testing with less text or graphics to save money
What is a website?
A website is an online set of connected digital pages detailing your business, organization, or company, often with a generic design and multiple navigation options for customers to view. They inform and allow the consumer to learn more about you and usually include everything related to your business, encouraging someone to explore.
Websites and homepages often act as an introduction to an organization or brand. They tell you about a product, service, or offering and share background information such as company history, organizational charts or employee details, contact information, and more. Some aspects of web pages may include:
- O
- our story
- Services
- Contact
- Career
- Politicians
- returns
- Subscriptions
- Frequently asked Questions
- newsroom
- Find a store
- Blog
Websites appeal to a wide audience in order to be valuable to new or returning customers, so messages are often generic and lead to other parts of the website for further investigation. They inform and guide traffic, especially since it's hard to know what the purpose of each unique visitor is.
You can use the websites if you like:
- Tell the story of your company with history, organizational charts or charts
- Describe your product, service or organization in detail
- Attract and connect customers with mission statements and values
- Improve search engine optimization (SEO) to help visitors find your site
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